As I see it the "issue" here is not that the Motorcycle Industry Association mostly represent importers and retailers, but that they do not represent riders and yet they are the only organisation that the Government consults. From the MIA point of view HMG is determined to see the end of ICEs. That can only mean the future is battery powered city bikes. The MIAs future as a trade body can continue only if they have some influence with HMG. E-Bike riders will still need weather and accident protective clothing, and of course, the bikes. So there will still be a trade. If the MIA is to survive it must portray itself as the link between the trade and HMG. As far as the trade is concerned danger, in the form of legislation, comes from HMG and so they need a body that can represent their interests to HMG. The MIA has to balance the pressures from its members and from HMG. Hence the need to cozy up to HMG with the sort of tripe we see in the video. IIRC ( I may be wrong) HMG has decreed the end of new motorcycle registrations ( new motorcycle sales) from 2030 and not the five year extension to 2035 granted for cars. Imagine here an emoji waving an "end of the world is nigh" sign. We few, we happy few, we band of brothers ... ( Henry V before Agincourt) may well be the last to stare at images of our next motorcycle wondering "how fast", but instead wondering "how far" before the next charge. I see MAG as a King Canute figure demanding the tide turn back. I'll not join MAG.
