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Had I gone straight to it, about £1000, but I wanted the bike, and nothing else suited me.
It is a great bike stock, and if you have low rev issues that can get sorted under warranty, or the X-TRE for £100, so it's a cheap and sound bike.
Other makes, with more oomph have their issues too, but at the end of the day I like to customise my machines to how I want them, I build bikes too, it's not about the money for me, it's about what I want in a bike.
If you're angle is purely on the economics of what I am doing, then your asking the wrong man, though undoubtedly the bike, purely in those terms can be deemed a good choice.