I can see it now...
"yes sir we were expecting the bike to be priced at 11k, but they have priced it very competitively at 9.5k, we can't possibly discount it below that, we are already not making a profit on it"
6 months later it becomes part of the Suzuki £800 cash back offer
I note that Kawasaki have not launched the 2014 Versys yet, even though you can see it on the Canadian site in green. I suspect they are waiting to decide on whether to increase the price on it depending on what Suzuki price the DL1000 at.