I suspect that a French Transport minister has bought a share in a reflective sticker company.
Probably right and also one who owned the company that makes the alcohol self testing kits that we're also supposed to carry. No one does and no one gives a sh*t. Don't worry about any of it- beam deflectors, helmet stickers or reflective clothing.
Last weekend went to the Moto Legends event at the Dijon circuit. Thousands of bikes and bikers, campsites and bars all full and not a policeman in sight. Great weekend, Freddie Spencer, Rod Gould, Chas Mortimer, Christian Sarron and Wayne Gardner were there along with loads of ex works Hondas, Yamahas, Suzukis, MVs and Kawasakis from the 1960s to the mid '80s, plus just about every other race bike from the 1930s onwards. Too many BMWs though...