I have read that EBC HH pads rock and are almost fade-free, but they devour rotors.
I've used a variety of brake pad brands, from OEM pads, Ferodo, SBS, Galfer, Goldfren plus some less-known cheaper brand-name brake pads.
To me, it comes down to what is the type of riding that you do, plus whether you are looking at Sintered or Organic pads. Organic & semi metallic pads are kinder to your rotors... but sintered give better performance... especially in "spirited" riding conditions.
Currently have SBS fitted on my K6 Wee and Goldfren on the K5.