Well for now I am reviewing my options and seeing what's available. It's true that with the primer bulb you can just push the oil through and you could counter any capillary action by incorporating an inverted "U" bend in the pipe (don't know if there is such a thing as an "N" bend). But I am trying to account for what happens if that fails and releases the oil currently sitting in the feed pipe. I am going to incorporate at least one adjustable valve so you can limit the flow rate, and it's true that you could just shut that off at the end of each trip. But if air is suddenly introduced at some point along the pipe then it will dump it's remaining content onto your chain and then onto the road - possibly even your tyre.
I am really just working through the concept right now. I originally planned to go with the oil primer bulb and that is still the intention, but I am just looking at what's available and what's "doable".
While I realise that in mentioning ScottOiler I am opening myself up to the "why not just buy a Scottoiler" brigade and I have to be very careful not to infringe a patent somewhere along the line, but to balance this out I have also looked at how PDoiler works, Tutoro Oiler and many of the already existent online examples of DIY chain oilers.
Nothing's off the table right now as I investigate the concept. My primary concerns are flow control, fault tolerance and limitation of mess.