I popped down there yesterday with the GF in tow, and we were quite disappointment to say the least. I was after some goretex boots and a Garmin Zumo 220 and they wern't reduced as much as we were expecting. A quick google search soon found everything cheaper on the net.
Still was a nice 185mile ride out with only 35mile done on the M4 (J11-15). Came back via Marlborough, Sailsbury, Romsey, Winchester, Loomies and home. Great ride indeed.